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10 Website Advantages
Why a website can help your
business?
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by Mike
Creati
December 14, 2006 |
1.
Gain a larger clientele base
Everyday more people turn to the
internet for their business solutions. Whether it is to research potential
contractors, lawyers, or a new product, the internet introduces consumers to
businesses they never would have heard of. Now people in Europe can learn about
services a company in Seattle offers by the click of a mouse. Having a website
introduces a business to new consumers and helps retain them as a client.
2.
Educate consumers about your business
Many consumers research services and
products online before purchasing. By having a website, you can inform
potential customers of your services or products and what separates your
business from your competitors. A website will familiarize consumers with your
business and make them feel comfortable doing business with you.
3.
Increase customer confidence
Customers can tell a lot about a
company from the design of
their website. An unorganized, unappealing website is a major turnoff to
consumers. On the other hand, a professional
looking website lets consumers know your business is serious and dedicated
to their needs.
4.
Cost effective promotion and marketing
A website is a lowcost, effective
way to market your business. Television and magazine ads are great ways to
publicize, but are often too expensive and do not always provide enough
information. A website does not have a page or time constraint, so there is no
rush to get the required information across.
Search engines allow businesses to
target a marketing group more effectively than any other advertising strategy.
Consumers that utilize search engines know what they are in need of and show a
stronger desire in that product or service. Having high
ranking search engine results, your business’ web traffic will dramatically
increase and provide you with more customers than any other source of
marketing.
5.
24 hour global presence
Consumers need information 24 hours
a day. The internet is always active, and consumers around the world can look
up information and conduct business at their convenience. A website allows a
business to always be there for their customers regardless of the time of day.
6.
Keep your clients updated
Consumers feel more comfortable
doing business with companies of which they are familiar. It is important for a
business to keep clients updated with their latest news, services and products.
A website is the best way to inform clients of specials or sales that a business
is offering. This will help increase a business’ revenue.
7.
Improve communication with customers
A website enhances communication
between consumers and businesses. A lot of the time consumers are interested in
something on a website, but feel awkward or are too lazy to call for more
information. Websites that are equipped with email forms allows consumers to
ask their question in a moments notice. That is just one feature websites
utilize to make communication easy. Other features are message boards, blogs,
contact information and other web forms.
8.
Keep the edge on competitors
The popularity of the internet and
understanding of the value of a website increases everyday. Businesses that
have a website are already at a huge advantage over their competitors. In
addition to having a wider clientele base, their business looks more
professional and established. That also goes for the design of the website.
When a consumer visits a clean well structured website and an average website
that offers the same services, it is a nobrainer which business they will
choose.
9.
Provide convenient support for your customers
24hour phone support is great, but
many companies do not have the funding to provide such a service. A website is
a way to help support a customer’s needs when phone support is unavailable.
Many websites have a frequently asked questions page that answers many customer
concerns. Businesses can also provide common lessons and tutorials on their
website that will help customers accomplish their goals. If customers still
have support issues, a website can allow them to submit their problem via web
form which will allow a business to provide an appropriate solution in a timely
manner.
10.
Improve business to customer relationships
Websites can improve businesstocustomer
relationships in more ways than just via communication, support and uptodate
general information. A website can also inform a user of their project’s
status, account information or balance.
The convenience of a website helps
increase productivity, performance and speed. Producing a reliable product or
completing a particular service in less time than expected always makes a
customer satisfied. It takes months to gain a good customer, but seconds to
lose one, and it is hard to lose a satisfied customer.
12 Benefits Of Having A Website
Some of the goals that can be achieved by launching a website include the following:
1. Far Cheaper and Much More Flexible Than Print Advertising
The Internet is extremely different from print advertising in that space is cheap, your advertisement is accessible for a longer period of time, the content can be changed without having to ask someone to do it for you (if you use a content management system) and you can potentially reach a wider audience.
Some of the goals that can be achieved by launching a website include the following:
1. Far Cheaper and Much More Flexible Than Print Advertising
The Internet is extremely different from print advertising in that space is cheap, your advertisement is accessible for a longer period of time, the content can be changed without having to ask someone to do it for you (if you use a content management system) and you can potentially reach a wider audience.
This is not to say that you should
not use other forms of advertising at all You can use it to entice
people to visit your website and find out about your company and potentially
open two-way communication between the potential customer and a sales person.
2. Market Expansion
The Internet has allowed businesses to break through the geographical barriers and become accessible, virtually, from any country in the world by a potential customer that has Internet access.
3. Diversify Revenue Streams
A website is not just a medium for representation of your company, it is a form of media from which everybody can acquire information. You can use this media to sell advertising space to other businesses.
2. Market Expansion
The Internet has allowed businesses to break through the geographical barriers and become accessible, virtually, from any country in the world by a potential customer that has Internet access.
3. Diversify Revenue Streams
A website is not just a medium for representation of your company, it is a form of media from which everybody can acquire information. You can use this media to sell advertising space to other businesses.
A recent trend has risen where
businesses feature their very own directory of complimentary services, where
the visitor can search for information on a business that will enhance the use
of your service. The business sells complimentary businesses a listing in their
directory.
A good example is a catering company
featuring a directory with businesses such as event co-coordinators, electronic
equipment rental companies, etc.
4. 24 7 365
No more turning customers away when its time to close shop, putting up a note saying closed for public holiday , or leaving an irritating message on your answering service specifying your trading hours tell them to visit your website for information they are looking for.
5. Offer Convenience
It is far more convenient for a person to research a product on the Internet than it is to get in a car, drive somewhere and look for or ask someone for information on a product. Also, a potential customer won t have to judge a call centre agent to determine whether he/she has their best interests in mind, or just wants to make a sale.
4. 24 7 365
No more turning customers away when its time to close shop, putting up a note saying closed for public holiday , or leaving an irritating message on your answering service specifying your trading hours tell them to visit your website for information they are looking for.
5. Offer Convenience
It is far more convenient for a person to research a product on the Internet than it is to get in a car, drive somewhere and look for or ask someone for information on a product. Also, a potential customer won t have to judge a call centre agent to determine whether he/she has their best interests in mind, or just wants to make a sale.
The potential customer can visit
your website whenever they like in their own privacy and comfort, without the
stresses and distractions that exist in the real world .
Your website is a self-service medium for example, instead of having to wait in a long cue to pay your TV License, you can now do it electronically through the TV License website.
6. Add Value and Satisfaction
By offering convenience, a point of reference and that touch of individualized customer service, you ultimately add value to your offering and your customers experience a higher level of satisfaction.
Your website is a self-service medium for example, instead of having to wait in a long cue to pay your TV License, you can now do it electronically through the TV License website.
6. Add Value and Satisfaction
By offering convenience, a point of reference and that touch of individualized customer service, you ultimately add value to your offering and your customers experience a higher level of satisfaction.
Your website can add value in other
ways too, by featuring tips, advice and general interest content you can
entertain your customers. This will also help them remember you better.
7. Standardize Sales Performance
By looking at which approached / pitches have worked in the past and those which have not, you can produce the ultimate pitch and use it with your website, so that you use it on every customer. No more training of sales people and waiting for them to get a feel for your line of trade.
8. Improve credibility
A website gives you the opportunity to tell potential customers what you are about and why you deserve their trust and confidence. In fact, many people use the internet for pre-purchase research so that they can determine for themselves whether a particular supplier or brand is worthy of their patronage, and won t take them for a ride.
The Internet also allows for Viral Marketing where your website visitors spread positive word-of-mouth about your business - your customers do your marketing!
9. Promote your Brick n Mortar Presence
Getting lost trying to find a place can be frustrating for a potential customer. You can publish what they call a dummy map on your website, which shows directions and landmarks graphically, and the potential customer can print it out when looking for your Brick n Mortar premises.
7. Standardize Sales Performance
By looking at which approached / pitches have worked in the past and those which have not, you can produce the ultimate pitch and use it with your website, so that you use it on every customer. No more training of sales people and waiting for them to get a feel for your line of trade.
8. Improve credibility
A website gives you the opportunity to tell potential customers what you are about and why you deserve their trust and confidence. In fact, many people use the internet for pre-purchase research so that they can determine for themselves whether a particular supplier or brand is worthy of their patronage, and won t take them for a ride.
The Internet also allows for Viral Marketing where your website visitors spread positive word-of-mouth about your business - your customers do your marketing!
9. Promote your Brick n Mortar Presence
Getting lost trying to find a place can be frustrating for a potential customer. You can publish what they call a dummy map on your website, which shows directions and landmarks graphically, and the potential customer can print it out when looking for your Brick n Mortar premises.
You might advertise a promotion on
your website encouraging the visitor to visit your Brick n
Mortar premises (e.g.. At a branch near you! ).
Also, if you recently moved to a new location, you will have to wait for the next 'phone directory to come out before people figure out where you currently are. Because a website is flexible you can change the content as you like you can change you contact details instantly and lower the risk of losing customers when moving to a new location.
10. Growth Opportunity
A website serves as a great place to refer potential investors to, to show them what your company is about, what it has achieved and what it can achieve in future.
11. Two-Way Communicative Marketing
Customers can quickly and easily give feedback on your product and/or marketing approach.
12. Cheap Market Research
You can use features on your website such as visitor polls, online surveys and your website statistics to find out what your customers like more and how they feel about certain aspects of your business to determine how you can improve your product and the way you do business.
Also, if you recently moved to a new location, you will have to wait for the next 'phone directory to come out before people figure out where you currently are. Because a website is flexible you can change the content as you like you can change you contact details instantly and lower the risk of losing customers when moving to a new location.
10. Growth Opportunity
A website serves as a great place to refer potential investors to, to show them what your company is about, what it has achieved and what it can achieve in future.
11. Two-Way Communicative Marketing
Customers can quickly and easily give feedback on your product and/or marketing approach.
12. Cheap Market Research
You can use features on your website such as visitor polls, online surveys and your website statistics to find out what your customers like more and how they feel about certain aspects of your business to determine how you can improve your product and the way you do business.
Website statistics show you how much
traffic your website receives, how the visitor got to your website and where,
geographically, the visitor is from.
By John Simms, Internet Marketer for
Eiledon Solutions, a web design and website development company in Cape Town. Free Website Quote
Advantages
and Disadvantages of using Website as mode of presentation
The transmitting of information has made the same
evolutionary leaps and bounds as humans have from hairy apes to walking
man. From painting on cave walls like
the aborigines did to the development of the first mass produced documents of
the late middle ages. Today, technology has allowed the next leap from simple
black and white overheads to interactive websites which incorporates colour,
sound, movement and hyperlinks.
So what is a website exactly? It is a tool to present text and images on a central
site. This amazing vehicle possesses
both advantages and disadvantages.
Advantages
- The information is available to be accessed by anyone, anywhere, anytime.
- The information within a site can be quickly accessed. There is no need to sift through several pages.
- The site may provide links to other sites on the same topic
- The site can be updated to always provide the latest information.
- The site creator/author doesn’t need to be present when someone is retrieving information.
- The author can usually be contacted through an emailing address or a message board connected to the site.
- There is no need to carry a hard copy of information with you. (No heavy book)
- You can look at more than one page or source at the one time by having numerous windows.
- Information is easy to gather and print selectively.
- Easy to use the information to create your own resource.
- You can peruse the information at leisure taking as much time as needed.
- Saves a trip to the library.
Disadvantages
- It may be difficult for researchers to locate, especially if there are many similar sites.
- Because it is not “published” or authorized by a reputable source, the site may be disregarded as inaccurate.
- The information on the site may not be reliable.
- Information may be interpreted incorrectly or used inappropriately.
- A connection to the web is needed to access the information, which will be impossible if a computer and connection is not available.
- It may be difficult to reach your target audience.
- Because the author is not present when others are retrieving information there is no opportunity to ask questions or have things explained in greater detail etc.
- The site may go down or the computer may crash.
- Site may be difficult to use if experience with the internet is limited.
As it can be seen, website format has
both its strengths and weaknesses. Its
complexity is its advantage but may also be its downfall. Careful consideration
should be made when deciding which medium is best to present information. These include things such as who is the
target audience and whether the simplicity of an overhead or a piece of paper
may be a more desirable option.
Last Updated: 24 October 2003
Contact us:
Top 5 advantages of website for a business
Whether your business is selling handicraft products, providing consultancies, distributing high-tech products or a florist; having an attractive and well-design website for your business will help you to generate more sales. The following short and simple facts are the top 5 advantages of website for a business.1. Your market is worldwide:
You can publicize your products and services to millions of
potential customers over the world. Your business then is worldwide visible.
2. Save your money and time:
With website you can update information for your business
(prices, new products, promotion, etc.) far cheaper and much faster than print
advertising materials.
3. Everything about your business is 24/7 available:
People (prospects or clients) can easily learn in details
about your products and services options, get their questions answered by just
logging into your business website without having to disturb you.
4. Increase your credibility:
Your website is an opportunity for you to tell your prospects
about who you are, what you are doing and why they should trust you. Because so
many people search the internet for information to support their purchasing
decision. Having a website is a perfect opportunity to influence their mindset
and generate sales.
5. Enhance your business brand image to public:
Your website is an effective way to build your brand image.
Not just your logo, the way your content is arranged, your layouts are setup
will influence the professionalism of your business.
What are the benefits of a website?
- increase communication with you customers or members
- source of leads for customers or members
- you can say so much more on a website than you can in a print ad or brochures
- show lots of photos at a limited cost
- add credibility for a new business
- provide an easy way for customers or members to contact you
- we're sure you can imagine many other benefits for your organization!
Advantages and Disadvantages of Websites For Business
– October 6, 2010Posted
in: Business
Startup, Domain
Names, Research
and Planning, Website
Design
There are several advantages and disadvantages to having a website for your business or limited company. In the modern age, more and more businesses are getting online. As I mentioned in a previous post, there were around 227,225,642 websites online in September 2010. If you don’t take your business onto the World Wide Web, you could miss out on potential customers, sales and profits. According to data collected by the Office for National Statistics – internet sales were up to £473million (a week) in August 2010 (Retail Sales Statistical Bulletin – August 2010). So having a website designed for your small business or limited company is just one important step towards getting a slice of the internet pie.
So what are the Advantages and Disadvantages of Websites?
Advantages of a Business Website
Reaching a Wider Audience
The first
and perhaps most obvious advantage of a business website is the potential for
reaching a wider audience. The internet is used by literally millions of
people, all of them are looking for something and some of them might be looking
for you!Building a website for your business will mean you could potentially reach these otherwise unreachable customers. Your business might be local, but you might have the potential to sell your products or services to a wider market, whether it be people in the next town, the nation as a whole or even the international market. Data shows that internet shopping is still on the rise, so taking your business online will potentially allow you to take advantage of the growth and expand your business. Even if you have no intention of using a business website to sell, you still might want to let customers know about your business. People commonly research businesses online before actually visiting the business location. So having a well designed website will help encourage them to come and visit you or be able to find your business in the first place.
Anyone, Anywhere & Anytime
An
advantage of having a website is your business information and details about
your products and services can be accessed by anyone, no matter where they are
on the planet or what time of day it is. The internet is online 24 hours a day,
7 days a week. So even if your business isn’t open your website will
be!If you have a contact form or another way for people to be able to contact you – even if it is as simple as your e-mail address on your website, then people can potentially get in contact with you, whether you’re in front of a computer or not.
In the modern age, people are using their mobile phones more and more to browse the internet, find out about businesses and even buy products and services (UK Business Going Mobile – M-Commerce). So even if your website is just a short description of your business it might help customers find your location while they are on the move. This is especially important for restaurants, pubs and other eateries, but is also a relevant consideration for most other businesses.
Easy Access To Business Information
With a
website, customers can easily access information about your business. They can
see what products or services you sell, your prices, your location and much
more. Whatever you decide to tell them, they can find it with a few clicks of a
mouse.Keeping It Fresh
Once a website is designed, you can keep it up-to-date to be relevant to your business and encourage more visitors (and potential sales). More and more people are using a blog to promote their business. In fact, research shows that Businesses That Blog Get More Traffic. So using a blog to keep content fresh and attract attention could mean a big difference to your business.Publicity & Advertising
You may think of the advantages of a website in terms of advertising and publicity for your business. The costs of having a business website are actually quite low. An affordable website design may cost you around £99, then you need a suitable domain name and good quality webhosting and you’re ready to go. The ongoing costs are minimal, but the potential return on investment could be quite significant. Think of your business website in terms of advertising for your business and you’ll be more likely to see the value.Links From Others & Viral Marketing
With a
website and the current use of social media and marketing, it is quite possible
for a good idea, clever product or business service to go “viral”. Word spreads
like wildfire across the internet and even the smallest business can get
worldwide recognition without any effort on their own part. Viral marketing is
a boom in recent years. Our recent article (Old
Spice Viral Marketing Boosts Sales By 107%) demonstrated how a simple campaign
by Old Spice significantly increased their sales. With a website, you too have
the potential to do the same!If your business is good, people will link to it, people will talk about it and they will share their thoughts. Recognition of your business and your brand will grow.
Securing Your Brand Online
Having a website for your
business is not just an advantage; it’s an essential way to protect your
business brand online. Stake
your business claim on the internet or someone else will! There is a risk
that if you don’t have a business website and secure a domain name relevant to
your business then someone else will do it for you. The act of Cybersquatting is now
less prevalent since the introduction new laws to combat it, but there is still
a risk of someone innocently taking your preferred domain name. Others with a
gripe against your business might use a website or social media accounts to
damage your business reputation. Getting there first will allow you to protect
and secure your business brand online.Disadvantages of a Business Website
There are a few disadvantages of having a website for your business. Generally though, they are outweighed by numerous advantages.Reliability
The information on your website might be unreliable if not updated on a regular basis. You need to ensure that changes are made when necessary and have a disclaimer with regards to the reliability of the information contained within.Crashes & Uptime
A website
that crashes is no good to anyone. This is a serious disadvantage for a
business. If your website is constantly crashing or unavailable then people
will not be able to find information about your business and you could miss out
on potential sales. An unreliable connection could also mean a plummet in a
websites search engine ranking. This is the reason why You
Need Good Webhosting For Your Business.Difficultly Reaching The Right People
Because of the nature of the internet and the sheer number of businesses already on the World Wide Web, you may find it difficult to reach the right target audience with your website. Competition within your market may be strong and the battle for the illusive No.1 spot on Google maybe a difficult one, against a wealth of other businesses in your sector. This is not always the case and there are ways around it such as using our Competitor Insight service to learn the competitions secrets and targeting “long-tail” keyword. While Search Engine Essentials can help improve your ranking and put your business on the right footing.SPAM
We all hate spam. The internet equivalent of junk mail. This is one of the disadvantages of a website which can cause you some grief. With a contact form or your e-mail address published on your website, you’ll soon find your inbox filling up with spam e-mails unless you use FormGuard or a captcha tool.Bad Publicity
Having a website risks attracting bad publicity. If a customer is unhappy with your service or products, then they may feel the need to vent their frustrations online and reference your website in their review/comments. This could be potentially damaging, hurting both your reputation and your search engine ranking. Of course, not having a website won’t prevent such things happening but it might allow you to monitor and be aware of it. Providing the best possible customer care and learning from your clients feedback is the best possible course of action to combat this problem.
Taking Advantage of a Business Websites
As you can see, the advantages of a business website far outweigh the disadvantages. The potential for business exposure, advertising and increased sales should be too good for any business to pass up.Get your business online today with a business website design by The Company Warehouse!
- See more at:
http://blog.thecompanywarehouse.co.uk/2010/10/06/advantages-and-disadvantages-of-websites-for-business/#sthash.E507tfMz.dpuf
The Advantages To Having A Website For Your Company
There
are many advantages to having a professional business website, find out how you
too can bring in new business 24 hours a day.
Expert Advice » Web Services
Advice
There are many advantages to having
a professional business website for your company; with a well-designed website
your business will be available to potential customers 24 hours a day, 7 days a
week, 365 days a year. Potential customers who are already searching for your
services and products can find your business through search engines and your
website will allow customers to go online and research your products and
services from the convenience and comfort of their own home.
Promote your physical location,
improve customer service and update information easily
You can use your website to promote
your brick and mortar presence by inviting visitors to stop by your location to
talk with a professional. A professional website can be easily updated and can
promote your business specials on a monthly, weekly, daily or even hourly
basis. Another benefit of having a website can be seen in improved customer
service. A feedback form on the website can be invaluable, giving customers a
way to provide honest and timely feedback about their experiences with your
business.
Add credibility to your business and
keep up with the latest technology and innovation in the industry
Having an online presence adds
credibility to your business and shows potential customers that you are serious
about providing the best service and that you are current on the latest
technology. Businesses that keep up with technology are known to also keep up
with the latest innovations in the field, so customers will trust your business
to bring them the best products and services on the market.
Stay ahead of the competition and
expand your customer base
A website enables you to stay ahead
of and keep up with your competition. If your competition is online, they will
be finding all of the customers searching for products and services in your
industry. Without a website you are missing out on all that business. A
professionally designed website also allows you to expand your business into
new markets far beyond the local customer base that you used to reach with
print ads or the yellow pages.
Enjoy a more cost effective and
versatile approach than traditional marketing
Using the web provides a large cost
advantage over other types of marketing. Online you have unlimited space and an
unlimited number of web pages to promote your business and each product or service
that you offer. In print, you may only have a few sentences or a brochure that
grows quickly out-of-date. The web is versatile and you can customize different
web pages for different types of customers, products or services.
Increase your profits today
Creating a professional website for
your business is a powerful investment in your company’s future. It can
dramatically increase the number of customers who find your products and
services by expanding your customer base from local to international. A website
will allow you to reach more customers, to respond quickly to market changes
and to provide the best customer service.
Website
Advantages
Websites have many advantages that
include but are not limited to publishing and organizing company information,
as a central repository for files, as an online system that allow users to
execute commands and order products.
Website for marketing and sales
A website that is hosted on a
reliable, commercial web server has the advantage of being available 24 hours a
day, 7 days a week. By providing detailed product information, logically
organized and well written customers are able to access information about new
products, latest price lists, special promotions. Contact details are easily
accessible and the website provides new business opportunities because people
can search for your product and service using search engines, which index
webpages.
Websites can also collect customer
information and allows customers to sign up and order products and services.
The need for administration is reduced. Customers can also download forms, find
information without having to call to request a document.
Website for communication
Targeted Mailing Lists allow
businesses to keep employees, customers, shareholders and investors up to date
and maintain communication.
News on holiday trading times,
sales, discontinued or new lines can be published online.
Website for reducing waste and
improving efficiency
A website is an environmentally
friendly way of doing business
- reducing the number of brochures that your company needs to produce
- providing answers to frequently asked questions thus saving staff time
- providing a timesaving shopping experience for customers.
- accessing information about customer buying patterns and purchases thus providing further marketing opportunities
- automated collection of orders, payments and customer details
- an on line database of products which is relatively quick, easy and inexpensive to modify
- improved communication by email which is professional and convenient, and is significantly better than leaving messages on answering machines
The availability of websites has
enabled information to be easily accessible. With careful planning a website is
an invaluable tool that provides a business with increased exposure, sales, and
reduces the amount of time spent on administration. The possibilities of the
web are many, including using systems to control farming equipment and
controlling household devices remotely.
Why YOU Need A Website |
|
Saturday, August 24, 2013
Whether you are established and selling products to customers, or you are wishing to increase your public recognition and reputation by bringing your work to the attention of a wider audience, a website is essential in today's electronic world.
Reaching More Customers 
A website will expose you to a larger number of potential customers and
increase the size of your target audience. The people who visit your website are already interested in what you have to offer because they have reached it through searching the internet by content and location. Therefore, your business promotion is more effectively targeted.
Internet Purchases Increasing in Popularity
Researching and purchasing products and services on the internet is becoming
increasingly popular. Customers can browse businesses at any time of day and
night in the comfort of their own home. They don't have to run all over town
and there are no pushy salesmen, no parking hassles and they don't have to
worry about the kids. A website puts the customer in control of the purchasing
process and as a result, shopping on the web is becoming evermore convenient
and popular.
Get Customers Early
For many people, a purchasing decision starts with research on the web. They
often make their choice long before ever entering a store or making the first
phone call. Having a website will mean that you are part of their selection
process from their very first step.
Promote Yourself Continuously 
For the small initial cost and effort of establishing a website, customers
have access 24/7. They can read about you and your work when and where it is
convenient for them - often, long after you have finished for the day. With an
informative website, you can effectively communicate with potential customers
all day and all night.
Win Customer Confidence
By providing appropriate content on your website, you can answer visitor
queries and provide valuable information that goes beyond mere marketing.
Potential customers value this service and can see that your business is
knowledgeable and professional.
Inexpensive
As a form of advertising and marketing, a website is cost-effective and
great value. Compare the cost with other forms of advertising, such as printed
media, Yellow Pages, or radio and television.
More Information 
A website does not limit the volume of content you can present. Other
promotional media like print, radio and television, charge you by the word or
second. A website allows you to fully explain and display who you are and what
you do. You can tell potential customers about your work, qualifications,
existing clients, completed projects - in fact just about anything that will
benefit your purpose.
Dynamic
A website is a dynamic, easily updateable resource through which you present
information to your visitors. Unlike other forms of marketing that are either
static, or difficult and expensive to change, a website is easily updated.Have a new exhibition coming up? Just developed a new range of work? Need to update your CV?
Do it quickly and easily on your website.
Increase Customer Interaction
Visitors can contact you via e-mail directly from your site. You can also
have online forms that allow visitors to request more information, provide
feedback or place an order.
Increase Your Profile
Customers will perceive you as more professional, dynamic, modern and better
able to meet their needs. Can you imagine companies like QANTAS, ColesMyer, BHP
or ANZ not having a website? How will potential customers perceive you if your
competitors have websites and you don't?
Measurable Success 
You can analyse the comprehensive statistics reports provided by your
website to see how many people are visiting, what pages they are viewing and
how long they are spending on your site.
REMEMBER - YOUR BUSINESS
NEVER CLOSES ON THE INTERNET
Shouldn't you be asking: "Why DON'T I have a website?"
Advantages
of Having a Website
What
are the benefits of having a website?
We’ve been in the website design and
marketing business for over 11 years and continue to work with many companies
who do not yet have a website. The following information can help companies
decide if creating a website makes economic sense for their business growth.
Advantages of having a website
for your business;
- Consumers search for products and services online before making purchases. Allowing your website to be found on the Internet will give your business an advantage over your competition.
- When you look online for your products or services, do you find your competitors in the search engines? Isn’t it time to get into the game? After all, do you want them to find your competitor or find YOU?
- Your customers are able to conduct business when it is convenient for them. This might be during the day or in the middle of the night. Your business should always be open. If you choose to create an e-commerce website, your customers can shop with you 24 hours a day.
- Customers educate themselves about your business and get answers to many of their questions. A well-educated customer will pre-qualify themselves and be ready to make buying decisions when they contact your company.
- Your website can provide further support to existing customers by offering information such as troubleshooting procedures, product specification and parts list, how-to procedures, diagrams, and special help lines. By having this help available 24 hours a day you will be able to decrease the number of customer service employees and increase customer satisfaction.
- There is potential for your website to become a resource of information for the public. By supplying helpful tips and articles that are relevant to your industry, you will give visitors a reason to come back to your website and convert them to customers. A great way to do this is to add a blog to your website.
- Consumers have more confidence in, and prefer doing business with, companies that they know something about. Use your website to inform visitors about the structure of your company, of your community involvement, the products and services you offer, awards, and employment opportunities.
If do not currently have a website,
we hope this list will help you to understand the bigger picture of how a
website can help your company. But to be honest, these are the same reasons we
use for existing companies when helping them redesign their website.
To
start your journey, please use this link for a special price on getting your
domain name. www.GoDaddy.com 
is one of the most trusted registrars
available.
Keep in mind, this list of
advantages of having a website is simply a list of some of the benefits of
having a website. Of course, there are many more advantages – too many to
list here. If you are ready to discuss options for your website, please contact
us to discuss your new website
design.
Also, you may visit our website
makeovers if you have a current website.
The Benefits of having a Website
Website make it simple and easy to
gather information When you're searching through the Internet. You will find
endless amounts of information, about everything, and all at your fingertips.
The Internet is the largest source of knowledge in the world. All you need is a
website and a resource generous web hosting company. Many people think that
getting their website
designing on the Internet is an expensive venture, fortunately though, this
need not necessarily be true; if you find the right web host, the benefits of
having a website will definitely outweigh the costs. There are many different
ways to benefit from having a website, whether it is for personal gain, or to
aid your business success. Those who have their own personal website designing
generally use them to further an interest or a hobby; having a web site is a
great way to share and exchange knowledge with others. Businesses on the other
hand use a website to promote and market their goods and services, while
cutting back on such expenses as postage, couriers and advertising, etc. These
are but a few key benefits of owning a website:
· Increased
awareness of products and services
Businesses can now greatly expand their markets, no need to constrain the focus to only the local scene, but by using the Internet, businesses can venture into international and regional markets, with greater ease. This dynamically changes the nature and the marketing activities of some businesses, possibly encouraging the business to expand the diversity of its products and services, to meet these new markets. Websites, in their nature, allow hundreds and thousands of items to be on view 24/7; thus encouraging wider viewing, and extended trading hours.
Businesses can now greatly expand their markets, no need to constrain the focus to only the local scene, but by using the Internet, businesses can venture into international and regional markets, with greater ease. This dynamically changes the nature and the marketing activities of some businesses, possibly encouraging the business to expand the diversity of its products and services, to meet these new markets. Websites, in their nature, allow hundreds and thousands of items to be on view 24/7; thus encouraging wider viewing, and extended trading hours.
· Freedom
With the freedom of being able to post your information on your website, hence on the Internet, at any time of the day; available information of all variations is increasing at a huge rate. The freedom to browse anywhere and interact with anyone is enough to tempt the smallest of businesses and the most introverted of people to get on the Net; hence Net users are increasing in numbers, at an alarming rate, approximately 50,000 per day. Businesses are buzzing on the Net, they have found a way to compete on an even field, with even the largest of corporations; and within a daily increasing customer marketplace.
With the freedom of being able to post your information on your website, hence on the Internet, at any time of the day; available information of all variations is increasing at a huge rate. The freedom to browse anywhere and interact with anyone is enough to tempt the smallest of businesses and the most introverted of people to get on the Net; hence Net users are increasing in numbers, at an alarming rate, approximately 50,000 per day. Businesses are buzzing on the Net, they have found a way to compete on an even field, with even the largest of corporations; and within a daily increasing customer marketplace.
· Cost advantage
Net businesses are extremely aware of how they can profit by being on the Internet; they can advertise their products and services without the huge costs, and delays of printing, publishing and distribution. The market is a global one, which adds greater value to the costs outlaid for promotion and marketing; compared to the limits of offline. E-commerce facilities can be incorporated into the website, transforming 2D screen visuals into user reactive models; for example, consumers can order their products and services online, greatly reducing administration expenses. Reduction of telephone calls to potential customers; follow ups by email; newsletters digitally made, promoted by email or downloaded from the website, with reduction of distribution costs; less promotional material sent out, printed and wasted; extended trading hours without a human presence; are just a few ways to cut costs.
The current opinion is that any business the Internet in the near future is not only missing out on the rewards of this new and vibrant industry, but is adding itself to the list of "the forgotten". There is no need of spending time in thinking how internet could help your business. Instead one should think about to take advantage of this new and cheap form of industry awareness. Look for a web designer, or web developer, get a quote, and tell them what you need.
Net businesses are extremely aware of how they can profit by being on the Internet; they can advertise their products and services without the huge costs, and delays of printing, publishing and distribution. The market is a global one, which adds greater value to the costs outlaid for promotion and marketing; compared to the limits of offline. E-commerce facilities can be incorporated into the website, transforming 2D screen visuals into user reactive models; for example, consumers can order their products and services online, greatly reducing administration expenses. Reduction of telephone calls to potential customers; follow ups by email; newsletters digitally made, promoted by email or downloaded from the website, with reduction of distribution costs; less promotional material sent out, printed and wasted; extended trading hours without a human presence; are just a few ways to cut costs.
The current opinion is that any business the Internet in the near future is not only missing out on the rewards of this new and vibrant industry, but is adding itself to the list of "the forgotten". There is no need of spending time in thinking how internet could help your business. Instead one should think about to take advantage of this new and cheap form of industry awareness. Look for a web designer, or web developer, get a quote, and tell them what you need.
Advantages of Creating a Website for Your Small
Business
Read on to learn how running your
own website can help you grow your business.
- A website provides your company history.
You can
include the date your company was formed, some pictures, achievements and
important milestones.
This will
position you in the minds of visitors as a well-established company that can be
trusted.
- A website can be viewed at leisure.
This is
one of the biggest advantages that Internet advertising has over other media.
It allows unlimited time for a reader to explore your company and its products.
Once
visitors locate your website, they can investigate it at their leisure. Be sure
to post everything your business does in an attractive and promotional way.
- A website advertises 24/7, 365.
This makes
it possible to keep your readers updated with the latest information about your
business--new products and new services, for example.
Keep your
site interactive so you can receive inquiries and provide feedback from your
readers; however, you need to be vigilant and respond quickly.
The
greatest advantage of having a website is that it never closes - if you are on
vacation or asleep, your website will still be working for you, and generating
profits.
- A website can showcase your products.
Photographs
of all your products can be posted on your website, along with technical
details and pricing if necessary.
Your
readers can roam your virtual warehouse and have a look at the range of
products you offer. This will give you an opportunity to impress visitors with
the size of your business and your unique offerings.
- A website can cross geographical boundaries.
Unlike a
local advertisement that might reach just a few thousand viewers, a website
will enable people from all over the world to look at your products.
This way,
you can get orders from outside your city, state, and even country. This will
enable you to expand your business.
You will
only need to get your logistics in proper order so you can be prepared to
deliver the products to your customers when the number of orders inevitably
increases.
- A website can attract new suppliers.
Your
website will not only be seen by customers, but also by suppliers who might
request that you sell their products or even same products at lower prices,
which gives your small business the opportunity to expand.
Usually,
if you add new suppliers, you will be able to offer your customers more variety
and possibly lower prices.
- Add related help articles to your website.
Load
useful information onto your website and ask readers to make suggestions for
improving your products and services.
By solving problems they may be
having with your service or products, you can better meet your customers'
needs, which will enhance your reputation as an expert in the field and enable
you to win the trust of your visitors and customers.
A website is not very difficult or
costly to create, and you will probably be able to manage the whole site
yourself. You may need some help from a professional designer who can update
the site from time to time - or teach you to do it.
Running a website takes lots of
dedication and hard work. The rewards, however, are instantaneous and long
lasting. So go ahead - start weaving some web magic!
Last week at SmallBizTrends I shared
the statistic that 47
percent of small business owners still weren’t using social media because
they didn’t feel it was important to their business. That post spurred a lot of
strong comments, both on site here and on Facebook. Eventually the conversation
went from whether SMBs should invest in social media to whether they even need
a Website or an Internet presence at all.
I really wish we could stop having
this conversation.
You probably know some businesses
who are doing phenomenally well without a website. I do, too. But I often
wonder how much better they could be doing if they took the time to
invest in one. And when I say “website,” I don’t mean an electronic version of
that brochure they’ve been handing out for the past 10 years. I mean a
legitimate, well-thought-out site that is designed to inform, engage and
convert their audience.
Here are just a few benefits that
come along with creating a usable website for your small business. Let me know
why you think it is (or isn’t) important for a SMB to have a website in 2011.
1. You stop being invisible.
I’m not trying to be flippant, but
by creating a website you stop being invisible to the people trying to find you
online. More and more studies are telling us about the ROBO effect where
customers are learning to research online before buying offline. They’re typing
their problems or needs into the search engine of their choice and are
researching the companies that appear for those queries. If you don’t have a
Web presence, there’s no chance of you showing up and you never even enter into
their thought process. In 2011, you can’t afford to be invisible.
2. You help control your rankings.
While you
can’t simply rattle off a list of search terms you want to be found for, you
can use search engine optimization basics to help control where your site shows
up and for which queries. By creating optimized content, building relevant
links and creating a brand that customers want to engage with, you set yourself
up as an authority in the eyes of the search engine and increase your chances
of appearing for the right queries – the ones paying customers are using to
find businesses just like yours. Creating an optimized website helps you to
gain important visibility for the right terms.
3. You
create another sales tool.
A website is
a powerful sales tool and one that allows you to address your customers’
concerns, give them the information they need to make a decision and create
compelling calls to action. Sure, you can keep placing ads in the Yellow Pages
and hope that word-of-mouth generates on its own…or you can build something
that inspires it to happen. Your website is your home turf where people can go
to seek out trusted information about your company and engage with you on a
more personal level. Use it to build confidence in your brand and to give
customers important buying information (and incentives).
4. You build
authority.
Though the
Web has been around for some time, it’s true that you didn’t always need a
website to find your audience. It was a lot easier to market via direct
mailings, Yellow page ads and local word-of-mouth. However, today your website
and your social presence are the factors that customers are looking for when
they research a small business. They want to know that you’re stable enough to
have a dedicated Web presence. That you’ll be around tomorrow should something
go wrong. That they can get ahold of you when they need to. By creating a
website, you set up shop on the Internet and show customers that this is where
they can come to find information about you, to read articles that you’ve
written and to learn more about your company. All of these things build
authority. Without a website, you’re at a huge disadvantage as a small business
owner trying to speak to your customers.
5. You build
an email list.
Even if you
hate the Web, you probably still like email. I bet you even collect emails from
your customers by hand so that you can keep them up to date on what’s happening
in-store. Having a website allows you to do all of that better because it makes
it easier, faster and provides even more incentive for someone to sign up.
Create a site that users can trust and then use it to build your email list.
Along with your website, that list just may end up being one of your strongest
sales tools.
Those are
just five important reason for a small business owner to create a Web presence.
Why do you have one? Or why don’t you have one?
Advantages of Web Applications
Web applications run through a web browser like Internet
Explorer. The program sits on a web server, rather than on the PC, or local
server for traditional applications.
On a basic website pages are static.
Web application pages interact with users requesting and responding to users.
The most common example is online shopping application.
Web applications typically use a
database to store permanent information such as product descriptions and costs,
and customer orders.
Web Applications deliver many
business benefits compared to office based solutions.
Advantages
of Web Applications
 |
Zero install - all PCs have a
browser
|
|
|
Reduce business costs - less time
spent talking to customers over the phone; eliminate printed materials; allow
users to update their own details.
|
|
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Centralised data is secure and
easy to backup.
|
|
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Quick and easy updates.
|
|
|
Reach anybody, anywhere in the
world.
|
|
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Available 24 hours a day, 7 days a
week.
|
|
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Low spec PCs or smart phones can
be used.
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|
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Online training can be completed
at user's own time and pace.
|
|
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Direct access to latest
information - for Employees where every they are located.
|
|
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Always up-to-date.
|
Software
as a Service - SaaS
With SaaS, customers pay to use
software via the web as a service on demand, by paying a subscription rather
than outright purchase. Software is usually licensed by number of users and/or
levels of features.
The SaaS model allows developers and
vendors to keep control the hosting and operation of the software. Customers do
not have to worry about hardware/software compatibility and support to run an
application. Eliminating a major overhead in large corporate environments.
Disadvantages
of Web Applications
- Slower, as run over the internet
- Internet not always 100% available
- Interfaces often not as
sophisticated
- Can take longer to develop as they
are more complex
- Have to support different
browsers, and different versions
- Security risks
Advantages of the Net
The internet has dramatically impacted the business world in
the last few years and this trend will certainly continue well into the future.
Many companies have discovered the advantages of having a presence on the
internet and have successfully addressed corporate objectives by integrating
their web site as part of their business strategy.
A web site can generate awareness
and provide a world wide store front for your company while automating many
business procedures 24 hours a day. Let 1st Tech help your company benefit from
the many advantages listed below that are available with a well designed and
marketed site on the World Wide Web.
Establish a presence
Over seven Million people have access to the world wide web
with more and more added every day. Your business cant afford to ignore this
many potential customers. Become an active member of this new and growing
cyber-culture by developing a web site. Your company can easily and
inexpensively expand with a new store that is open 24 hours a day in one of the
fastest growing cities in history.
Networking
Develop lines of communication that promote contact with
potential clients and organizations. What an easy way to pass out hundreds or
thousands of business cards advertising what you do and how your clients can
contact you.
Provide business
information
Like any printed form of advertising, your web site can post
your business services, hours, location, phone and e-mail for the public to
view, but unlike the traditional advertising mediums, your web site can have
instant communication with information about your company that changes
regularly. A restaurant may allow customers to check on reservations for
availability, search the menu for vegetarian dishes, and see what the chef has
posted as the special of the day to help them quickly make an informed
decision. Information on how and why people should use your company, frequently
asked questions, and more can all be just a few mouse clicks away.
Service your customers
Your customers can have access to business information and
services that may not be available any other way. Your clients can be from
anywhere in the world and shop in your store like never before and from the
comfort of their homes. Even if you have a large inventory, anyone can easily
and quickly search your database and locate the exact item that they were
looking for and purchase it online.
Conduct business
A web site does not have to make money to be considered a
successful endeavor, but it does not hurt to generate some type of income. Your
web site can provide your customers with the tools needed to locate the exact
product that they are looking for and the forms needed to purchase any item or
service online. This can occur automatically without draining human resources 24
hours a day
Provide files to
download
All pamphlets, brochures, advertisements, and even a
demonstration video of your product or service can be down loaded from your web
site. Anyone interested in your company will have access to files that can be
designed to print beautiful informational brochures, complete with pictures of
your staff, or tables and graphs of information about your company. These same
files can have links to picture, sound, and video files to enhance your ability
to deliver an interactive and effective introduction to your companies products
and services.
Remote employee/office
access
Your employees on the road or in satellite offices may need
up-to-the-minute information to properly accomplish their tasks. Sensitive
information can be protected with a password for employee access only. For the
cost of a local phone call an employee can log into the "office" from
anywhere in the world at any time.
Establishing and maintaining a web
site can be relatively inexpensive and far more versatile and interactive when
compared to other advertising mediums.
The internet may not be the only way
you conduct business, but it should certainly be one of the ways.
- Strategies for your Web Site - Identifying your companies goals and developing web strategies to reach these goals.
- Tools, Services, and Solutions - Providing the Internet tools and services needed to develop functional and productive Web Sites.
Advantages of Mobile Website Optimization
Observe people in any public area these days and there's a good chance you'll see someone browsing the web on a smartphone such as iPhone or Android. In fact, one fifth of Americans access the mobile web each day, according to a 2009 Pew Research Center report, and that number is on the rise. In 2010 nearly 73 million Americans accessed the web via a mobile browser - an increase of 31% from 2009, according to ComScore.
In order to provide this rapidly growing base of mobile web users with an optimal experience, more and more website owners are pursuing mobile web development to ensure that their website is optimized for smartphone display. If the growing number of mobile web users alone isn't reason enough to convince website owners to embrace the mobile web, there are also a number of advantages worth considering.
Improved
User Experience
Mobile websites are specifically
designed for handheld devices - nobody wants to browse a desktop website on
their smartphone! Research on mobile
website usability shows that mobile-optimized websites significantly
improve user experience and satisfaction, which makes a positive impression
when it counts.
Faster
Download Speed
Mobile websites are specifically
designed for mobile standards and optimal download speed, which means less
waiting and more browsing.
Engagement
and Context
A mobile website allows you to
immediately engage users with mobile-specific features such as click-to-call,
mapping functions. Furthermore, if you're a local business mobile is
particularly significant as more and more visitors will find your site through
location-aware technology that connects users to your website when they are in
immediate geographic proximity.
Improved
Search/SEO performance
A mobile website provides improved
rankings on mobile-friendly search engines such as Google and Yahoo, and also
allows placement in a growing number of mobile and local directories.
Brand
Identity
Actions speak louder than words - a
mobile website immediately helps you stand out and presents a positive,
contemporary brand identity for your organization. A mobile-optimized website
makes a positive statement before you've said anything.
Portability
and Connectivity
A mobile website can be accessed
anywhere, any time. This level of constant connectivity provides an
unprecedented opportunity to connect with target audiences in new ways,
wherever they may be.
Competitive
Advantage
A mobile website puts you in a
position to stand out among competitors - if your website doesn't look good on
a smartphone users will move on to one that does. A mobile website ensures that
you - not your competitors - capture visitor attention while you have it.
Integration
with Offline Media
Mobile devices are unique in their
ability to immediately bridge the gap between online and offline media through
the use of QR codes. QR codes can be displayed in print and then, when
scanned with a smartphone, translated into electronic messaging such as a
website URL, an email address or SMS message. QR codes have been used regularly
in Japanese and European advertising for years, and are now getting increasing
usage in the US. This means that your advertisements, brochures, posters - even
billboards - can contain QR codes that will direct users to mobile landing
pages that contain much more information and interactivity than can be afforded
on the printed page. This integration between print and web via mobile adds a
new dimension of communication to any advertising or outreach effort.
More
Flexible and Cost-Effective Than App Development
A mobile website is generally a much
less restrictive means to build a mobile presence compared to app development.
For one thing, app development requires the production of different apps for
different platforms (e.g. iPhone vs. Android vs. Blackberry), and submission to
an app store, making apps much more fragmented and expensive to produce with a
longer timeline before they reach target visitors. Most importantly, an app
requires users to download the app before it can be accessed. On the other
hand, a mobile website is universal to all contemporary smartphone browsers,
making a mobile website more flexible and cost efficient, with fewer barriers
between you and your target users. Of course, there are some applications that
are better-suited to an app format (interactive games being a primary example),
and often it makes sense to have both an app and a mobile website. But for a
well-rounded mobile presence a mobile-optimized website is generally a
practical and effective first step. Learn
more about mobile websites vs. mobile apps.
New
Advertising Opportunities
Mobile advertising is growing at a
rapid pace and presents many new opportunities for reaching target audiences
with unprecedented precision. If your organization advertises on Google AdWords
or other PPC networks there's a good chance your ads may also be appearing in
mobile listings (depending on your account settings). However, with mobile
advertising you'll want to ensure that your ads lead to mobile-optimized
landing pages, rather than your regular desktop site, for optimal results and
maximum ROI.
Inevitability
The mobile web is no longer a
concept - it's a mainstream reality that will impact any organization that aims
to communicate with target audiences online. Most leading industry analysts
project that within a few short years, mobile phones will overtake PCs as the
most common Web access device worldwide. The responsibility now falls on
website owners to take advantage of the unique opportunities mobile offers for
connecting with the growing number of visitors who will inevitably access their
website on mobile devices.
Thinking
About Developing a Mobile Website?
If you'd like to learn more about
developing a mobile-friendly website for your organization, please complete the
inquiry form below, or contact us
for a free consult. We'll be happy to learn more about your needs and offer
recommendations.
Learn
More
Advantages
and Disadvantages
of
Business Websites for Agribusiness
Dave Palmer, Instructional
Media Agent, South Central Extension District
Shawn Steed, Environmental
Horticulture Production Agent, Hillsborough County
The rise of the Internet
over the past few years has dramatically changed consumer shopping
and buying behavior.
According to Pew Internet 74% of U.S. adults now use the Internet. The
numbers break down as
follows: ages 18-29 – 87%, 30-40 – 82%, 50-64 – 72%, 65+ - 41%.
Of those adults that do
use the Internet, a whopping 81% use it to look for information about
products or services they
are considering buying.
As a result of the changes
outlined above, businesses have begun changing the way they
find, communicate with and
sell to customers. In 2008 Selling to Small Businesses reported
that 47% of businesses
doing between $100,000 and $1 million per year had a website. 73%
of businesses doing
between $1 million and $10 million had a website.
In 2007 according to the
USDA, a majority of all farms in Florida (56%) have internet access.
Of those farms with
internet, 66% have high speed internet access. So most farms in Florida
have the hardware and the
basic experience needed already in place to market online with a
website. These numbers
will continue to grow as the technology will become more and more
pervasive within our
society. In fact, 81% of all adults in the US used the internet. (Harris
Poll, 2008). As a result
all Americans can be considered potential internet customers for
those agribusinesses that
market their goods online.
Advantages
of an Agribusiness Website
Increased Customer Base
A primary advantage of
having a website means your agribusiness will have a web presence.
That means you can now
compete with those farms that also have a website. It also means
that you now have access
to a new customer base – those who prefer to use the Internet to
research and buy products
and services. When you have a website, distance becomes
irrelevant. Customers can
find you whether they're nearby or on the other side of the world.
Depending on your
business, whole new markets may become available to you.
Increased Presence
The website, which is an
extension of your business, is open to customers 24/7. That means
information customers
typically ask for, such as contact information, address, directions,
hours of operation, and
information about your company, and your products and services is
available even when the
business is closed. Recent research indicates that 81% of web
visitors look for
information online about a service or product they are thinking of buying.
(Pew 2007) Convenience and
time savings are driving this trend.
Increased Communication
with Customers
A website provides many
new ways to interact with customers. Website forms, e-mail links,
blogs and forums provide
free methods of direct communication with customers. Increased
South
Central District
2686 SR
29 N
Immokalee,
FL 34142
Phone:
(239) 658-3400
Fax: (239) 658-3469
Advantages of an e-commerce website
What is Electronic Commerce?
Officially, electronic commerce is
“... the paperless exchange of goods or services through the use of electronic
data”.
This term has been in use for dozens
of years and was originated to describe the transfer of data between two
companies through dedicated or dial up connections. It wasn’t until the advent
of the public Internet that e-commerce became a household word. Today, the more
typical definition of e-commerce is “To sell goods or services on the web.”
This type of e-commerce is
definitely here to stay. Growth of Internet based sales is growing in double
digits and the growth of Internet use by the public is still showing dramatic
increases. The ease of placing an order online has brought the buying public to
Internet sales. The technology may change but the market will remain.
The true benefits of the Internet as
an electronic commerce medium are easy to delineate. The web allows almost
instant change to your entire business structure, merchandise, pricing,
marketing, promotions and sales process. In fact, the Internet will allow you
to change all of this from customer to customer. Unfortunately this is only
useful if you have a web site that will allow it to occur. Static HTML sites
cannot give you the ability to let the site customize it’s self to the
customer. You need sophisticated computer programs running your e-commerce
site.
E-commerce actually helps flatten
the playing field between large and small businesses. In fact, many customers
would rather do business with a small company rather than a large one because
the customer service is more personal and interactive. The cost of creating an
online store has dropped dramatically over the last 10 years. Today even a
small retail store can have a valid online e-commerce site starting under
$2000.00.
The biggest roadblock to getting an
e-commerce site off the ground today is the cost of marketing the site. Just
about every small business can afford the two or three thousand it costs to
create a real, viable, personalized e-commerce site. The costs of marketing can
run ten times that amount if you hire a professional company to help. However
much of the work can be done by you or one of your employees. This will greatly
reduce the cost. But to do this will require an investment in time.
The Internet has little in common with
your physical store. Internet users have totally free access to your
information through search engines. As a site owner you find yourself in the
precarious position of having to market to the search engines to get good
placement in searches and to your potential customers. You purchase advertising
for your physical store. On the Internet you are marketing to the visitor and
the search engines.
Any e-commerce software worth it’s
salt will provide you with a full featured site that is easy to maintain. It
should also give you ample support for marketing your site to search engines
for new visitors and to your existing customers. There are tried and true
methods of both.
- Opt-in email advertising
- Search engine optimization
- Pay-per-click advertising
- Affiliate marketing
- In-site promotions (Coupons, Discount Cards, Specials, Featured Items)
If the e-commerce solution you are
looking at does not offer these methods and support, find another e-commerce
solution.
The complexity of online credit card
payments has been reduced dramatically. A few online merchant account companies
have bundled the entire process into one inexpensive and simple to use and
understand process for the average online e-commerce site. If you need custom
features they are available but, for most companies, the standardized processes
work just fine.
The complexity of finding someone to
host your e-commerce site has also been reduced over the years. Your best bet
is to host your e-commerce solution with the company you purchased the solution
from. When you do this you can rest easy about functionality problems. It will
not matter whether it is the software or the hosting solution… the same people
are responsible for making it work.
If you are interested in getting
into the e-commerce game, start with your e-commerce solution provider. They
will be able to help you with every other aspect of the start up.
Contact us with any questions you
may have. We can help.
Web Transitions, Inc.
540-334.7107
sales@webtransitions.com
540-334.7107
sales@webtransitions.com
Advantages of Website Hosting
Another aspect of web hosting is a Virtual Private Server or VPS. A VPS . Virtual Private Servers are generally used by growing businesses that are experiencing rapid growth, heavy website traffic or who are running complex applications. VPS’s provide many advantages to businesses which include:
Reduced Server Costs:
Clients only pay for the server performance needed. Clients are also able to dial in CPU/RAM requirements and avoid paying for resources that are not required.High Level of Control:
Unlike shared hosting, clients have control over their VPS. Clients have full access to their virtual server and have the ability to reboot remotely from a homegrown web panel. Clients are also able to utilise an API and write code to programmatically control their VPS.Extreme Reliability:
With the right company, clients can be guaranteed their site will never go down. It is important to research potential companies before engaging in web hosting and VPS services with them.
We pride ourselves
in providing lightning fast server speeds with 99.7% uptime. Xeon Web offers
clients full cPanel access (which gives entire control over the website
platform), includes Backup Software and 24/7 support. Take a look at our web
hosting plans by clicking
here: http://www.xeonweb.com.au/services/website-hosting/ or contact us
for more information regarding the services Xeon Web provides by either
emailing info@xeonweb.com.au or calling 1300 XEON WEB.Xeon’s Virtual Private Networks partition a physical server into multiple virtual servers that each have a protected and reserved amount of CPU and RAM resources. Take a look at our Virtual Private Server plans by clicking here: http://www.xeonweb.com.au/services/website-hosting/virtual-private-servers/ or contact us for more information regarding the services Xeon Web provides by either emailing info@xeonweb.com.au or calling 1300 XEON WEB.
Ante Meridiem Design
Notes on all things web
10 benefits of quality web design
We all know that quality web design is a valuable investment, but what are the real benefits of hiring a professional designer? Is the price tag worth it? Will a website that looks good bring in business?Yes, and here’s why:
1. Consistent brand identity
Professional designers think about the big picture. They create a visual language for your brand that is consistent across different contexts. Your website, logo, business cards, and even your Twitter profile have to form a coherent whole. Brands that have a consistent visual language make a more memorable impression than those that look like five different side-businesses.2. More visitors who stay on the page
You’re not looking for clicks. You’re looking for visitors who browse through your site and get to know who you are. Remember that most people will leave after one glimpse at your site. It takes something special to keep them interested, let alone willing to buy your product or service.3. More customers
Calls to action are the sign-up, buy now, and learn more parts of your site. Where they are on the web page, how they look, and what they say will determine how many more people decide to buy something from you.4. Distinction from competitors
Good-enough websites just don’t cut it anymore. Within one industry, there are many sites that look the same. They say the right stuff, the design isn’t too offensive, but they don’t make the effort to speak up and say why they’re special. That doesn’t mean you have to pull out the sparkly graphics to get attention. Quality means distilling all of your unique selling points into one coherent visual message.5. Form, structure and purpose to content
Content and design need to be perfectly aligned on your site. Most people will not put in the effort to understand what you are trying to say. Large blocks of small text, confusing navigation, and obscured calls to action will turn visitors away. Designers work with your content so that it’s clear and directs people to what you want them to do.6. Polished details
The choice of fonts, spacing of text, and contrast are details that make a difference in the overall quality of your site. These kinds of nuances may not seem that important, but they affect how readable and functional the site is.7. Objective perspective
You are the expert on your own business, but you are not an expert on web design. Sometimes there needs to be a compromise between what you want and what works for the web. Quality web design also comes from the experience of knowing how to translate ideas into web pages.8. Less spending down the road
Businesses that try to get a “good deal” and buy into the promise of getting high-quality design services for a cheap price often end up paying more than they need to. Why? They realize that high quality really does cost money and pay for another designer to re-do their site.9. Reliable partnership
Business owners and web designers have to work together to create a website. The process involves communication and compromise. If you are satisfied with the result, the web designer you worked with will be your go-to for changes and new additions.10. Room for development
Quality design builds a solid foundation for the improvements you will want to make after the initial site is finished. Whether you want to add a new product or service, the site will already have a strong enough aesthetic that you don’t have to go back to square one.7 Business Advantages of Responsive Web Design
This has been hailed as the ‘Year of Responsive Design’, and with increasing preference of readers to read news online across multiple devices (i.e. tablets and smartphones), it is becoming increasingly important.
1. Increasing your reach to tablet and mobile audiences
The proliferation of web applications on tablet and mobile devices has been the driving force. Traditionally users would be re-directed to a device-specific site, but now one site can be implemented across devices.Tablet sales may exceed 100 million this year, meaning that responsive design has never been more important. Some Byte9 sites are already experiencing up to 40% traffic from tablet and mobile devices, giving a strong commercial imperative to accommodate smaller screens in a unified design.
2. Increase sales and conversion rates
Consistent user experience, devoid of redirections or CSS, will have a positive impact on conversion rates. Responsive design removes many old inconsistencies of multiple sites such as functionality and performance.3. Consolidate your analytics and reporting
A single responsive site means no longer having to track user journeys, conversion paths, funnels and redirections between sites. Tools like Google Analytics are now optimised to handle multiple devices and responsive reporting. Tracking and analytics will continue to function and be condensed into a single report, enabling easier monitoring and analysis.4. Increase your visibility in search engines
Responsive Design means you can manage one website with a single set of links. This allows you to focus on link outreach with a consolidated Search Engine Optimisation (SEO) strategy unified across devices.Quality content which is regularly released improves your search engine ranking page positioning. Fewer resources can be wasted in low-level duplication of content across sites, increasing your chances or a higher ranking.
Additionally, Google suggest (which our analytics can confirm) that mobile-optimised, responsive sites feature prominently in localised search results.
5. Save time and cost on mobile development
Standardised testing methodologies can now be used, removing the development, support and maintenance overheads related to having device-specific sites.6. Save time and cost on site management
A single administrative interface can easily be optimised, using layout and workflow tools to manage the correct content, or site templates that are being used for different devices.Editorial staff can concentrate on producing content appropriate for each device, maximising the benefit and minimising what can be a huge editorial administrative overhead.
7. Enhance user's offline browsing experience
The offline browsing capabilities of HTML5 means that sites can be easily accessed ‘on the go’. Contained in hybrid HTML5 web applications will increasingly be consumed on the move and in the absence of an internet connection.Conclusion
Responsive design keep you ahead of the trend. The demand for media-rich mobile internet and apps is burgeoning, so several important implications must be addressed - development and maintenance costs, visibility in search engines and better conversion rates.Tablet and smartphone sales are exploding. Responsive design is key, and content consumption on mobile devices will only continue to increase.
The
Great Advantages of Responsive Web Design
The first question you need to ask
is the importance of having an efficiently/Responsive web design that
represents your company’s profile. A study
by Compuware has found that almost 57% of users will never recommend a
company with a bad website. Considering that more and more people are using
mobiles to access internet, companies that do not have a good mobile website
will suffer. The same study also found 40% of the people will prefer to use a
competitor’s website rather than using a poorly designed one.
A
Brief Evolution of Web Design
Website design started in the early
1990’s. At the beginning all the websites were text based. The text was written
in a single column using HTML. It was during these times, in 1994, that the
World Wide Web consortium was formed. In the mid-1990’s table based website
designing allowed for a website to contain multiple columns. The content could
now be organized in a better manner.
Several new design improvements were
made. Images could be added to the website. Flash was introduced in 1996. The
late 1990’s saw an increased use of flash to make websites more attractive.
Animation and navigational features based on flash started to appear in
websites. It was during this time that PHP3 was released, in 1998.
The year of 2000 could also be
called the year of CSS. It took website designing by storm. Now website content
and website design could be separated from each other. The early to late
2000’s saw the rise of JavaScript. JavaScript now replaced tables for designing
of the layout. The mid 2000’s saw the introduction of the semantic web.
Semantic web is basically a web
design movement whose aim is to increase the capacity of machines in
understanding websites to human levels. The XML language is a step in the right
direction towards realizing this goal.
Web 2.0 was introduced in the late
2000’s. Developers now made use of JavaScript, XML and Ajax to build more
interactive websites. HTML5 was also introduced during this time.
Mobile
Web
Mobile web is another aspect of web
designing that has been growing very rapidly. So far, we’ve had to mostly make
separate websites for each and every device type there is. Mobile phone screens
are smaller and have lower resolution than computer screens.
The same website will not work on
both in an optimum and presentable manner. That is why separate WAP sites are
made for mobile phone screens. However, with the increasing number of devices
with web access, and all with varying physical dimensions and specifications,
it is becoming increasingly difficult to make multiple websites to serve all
the customers.
Analysts at Morgan Stanley claim
that the world is currently going through fifth technological revolution since
the last 50 years. This one is based on the evolution of mobile internet. They
also claim that the number of people using mobile devices to access internet
will cross those using computers by 2015. Get these free useful
cheatsheets in web design.
Need
for Responsive Web Design
Besides mobile phones and computers,
these days internet can also be accessed via e-readers, netbooks, tablets,
televisions and gaming consoles. It is just not feasible to make websites for
each and every one of them. Even now, according to Mongoose Metrics, only
around 9% of the total numbers of required mobile websites are up and running.
Won’t it be simpler to have just a
single website that could work everywhere? Responsive web design technology
does exactly this.
What
is Responsive Web Design?
A website that is designed to
established standards laid down for responsive web designing will be able to
adopt its design and layout to fit the specifications of the device calling it.
It does this by dynamically adopting to different screen sizes and by
reformatting the positioning and look of the constituent elements of the
website.
So what may appear to be a website
with large images spread through three columns on a computer screen, will
appear to have smaller images in a single column on a mobile screen. All of
this does not need multiple codes written for each type of device. A single set
of code which accepts various specification parameters from the device will do
the job. CSS3 is used to give the generated website the desired look and feel.
The
Core Elements
Responsive web design is built
around three main elements. They are:
- Fluid grids,
- Fluid images, and
- Media Queries
Fluid
Grids
The general practice in web design
is to employ fixed width layouts. It means that the page and its constituent
elements have a fixed size and width and positioned around the center. Liquid
layouts offer us a greater advantage with the increasing number of devices with
web access. A liquid layout expands with the page.
A better version of the same is the
fluid grid layout. A fixed width layout is based on rigid pixel values while
the liquid layout is concerned with percentage values. A fluid grid layout is
based on proportions. When a particular layout is either squeezed or stretched
then apart from altering their sizes, all the constituent elements of the page
will alter their widths with respect to each other.
Fluid
Images
No web page is complete without some
images. However, introducing fixed width photos into a flexible grid layout may
result in the photo overflowing from the container and spoiling the entire page
if the container is not big enough. An image is made into a fluid image by
putting some constraints on it, such as constraints prohibiting it from
exceeding the size of its container.
Media
Queries
Fluid grid layouts are very
important for responsive web development, but there are other issues to
consider. If the width of the device becomes too narrow, like in a small mobile
phone, the website design can fall apart. This is where media queries come in.
These media queries are based in CSS3 and allow us to not only target the
particular device classes but physical characteristics of the device which is
rendering the web site.
Benefits
of using Responsive Web Design
You may or may not be familiar with
the concept of responsive web design. But one thing is for certain – your
website needs it to serve the growing number of customers who use devices other
than the computer to access the internet.
Responsive web design allows for
optimal viewing of your website across all devices. Here are the top advantages
to be gained out of using responsive web design.
- With responsive web design you’ll be making your website accessible to people 24/7. A lot of your customers will constantly be on the move. In fact, this is one reason why people are turning towards mobile devices to access the web. If your website is not accessible to this sizable chunk of customers or potential customers, then your business has a lot to lose and your competitors have a lot to gain. Don’t let that happen to your business.
- Websites meant for mobile devices are usually very Spartan and do not have advanced navigational features, such as in websites for computers. Your customers do not want to waste time in looking for features in a poorly designed mobile website. They’d rather go over to competitor’s website. Responsive web design helps you to prevent such a scenario by making viewing a site from a mobile device almost as efficient a process as viewing the same site from a computer.
- Search Engine Optimization (SEO) is another great reason to go for responsive web design. In any website, one needs links to help the visitors get to the right part of the website. However, if separate websites were made for each kind of device out there – one for computers and laptops, another for tablets, another for mobiles etc, we’d have a lot of links on our hands. Each such link has to be redirected via the server and will add unnecessary load on the server. Additionally, each such link also needs to be specific to the user agent in order to get the visitors to the right part of the website. This will adversely affect the website speed and increase maintenance hassles. Responsive web design helps us to eliminate this issue by having just one website and just one set of links to handle.
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Category: Design
Your Website , Updating
Your Web Design
When you create a website for your
business, time and money are likely to be major concerns. Luckily, there is a web
design method that can help you save time and money while also improving
your visitor's experience. Cascading Style Sheets, more commonly known as CSS,
has fast become the preferred web design method for the benefits it offers web
designers and website visitors alike.
CSS is a language used to detail the
presentation of a web page's markup language (most commonly HTML or XHTML) –
such as colors, fonts, and layout. One of its key benefits is the way it allows
the separation of document content (written in HTML or a similar markup
language) from document presentation (written in CSS).
If you already have a website that
was designed using tables, you may be reluctant to make the switch to CSS,
which will require some time and effort. However, the benefits of CSS are the
same for new and old websites alike — so why wait? Here are 5 great reasons to
ditch those pesky tables and turn your website into a CSS success story.
Consistency
By making one change to your
website's CSS style sheet, you can automatically make it to every page of your
website. The bigger your website, the more time CSS saves you. And not only
does CSS save time, it also ensures that your web pages have consistent styling
throughout your site.
Bandwidth Reduction
When CSS separates your website's
content from its design language, you dramatically reduce your file transfer
size. Your CSS document will be stored externally, and will be accessed only
once when a visitor requests your website. In contrast, when you create a
website using tables, every page of your website will be accessed with each
visit. Your reduced bandwidth needs will result in a faster load time and could
cut your web hosting costs.
Search Engines
CSS is considered a clean coding
technique, which means search engines won't have to struggle to
"read" its content. Also, using CSS will leave your website with more
content than code – and content is critical to your search engine success.
Browser Compatibility
The recent arrival of Google® Chrome
is further evidence that today's Internet users have more browser options than
ever before, which makes browser compatibility a major issue for your website.
CSS stylesheets increase your website's adaptability and ensure that more
visitors will be able to view your website in the way you intended.
Viewing Options
Another common web design concern is
the increasing need to make websites available for different media. CSS can
help you tackle this challenge by allowing the same markup page to be presented
in different viewing styles —— for example, you may create a separate
stylesheet for print or for a mobile device.
With so many advantages to offer,
CSS is a wise choice for web design. If you're interested in making your
website load faster, look better and rank higher, consider using CSS to create
a new website or improve an existing website.
Web Design Businesses - Start with a Business Plan
By Jennifer Kyrnin, About.com Guide
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Start with a Plan
So, you've decided you want to earn some extra money as a Web designer. You have the skills and the talent, but how do you start a business? It's amazing to me how many designers decide that the best way to get their business off the ground is by determining their prices. They write to me saying "how much should I charge in Seattle or Saskatchewan?" But pricing is often the least of your worries. Creating a business plan will turn your idea of making money with your Web design into a real business.You may think that a business plan requires that you have an MBA and an interest in finance and financial accounting, but really all it is is a plan for your business.
If you treat your business seriously, so will your clients.
This is often easy to forget as you design pages for your friends and neighbors. But if you take what you're doing seriously, your friends and neighbors will be more willing to commit money to your burgeoning business.What is a Business Plan
While your plan can be as detailed or specific as you like, there are two primary things you should include:- A
description of your business
Be as descriptive as you can be. Include who your customers are, what niche (if any) you'll be targeting, who your competition is, and how your business will compete. Include: - Clients, both specific and general (ie. Sue's Flower shop and local businesses in my home town)
- Competition, again, specific and general (ie. Wow'em Web Design and other local designers)
- Competitive advantage (ie. I have built four local business Web designs and have an in with the chamber of commerce.)
- Your
business finances
This includes all the costs of your business as well as both how much you need to make to break even and how much you believe you can make. Include: - Your target salary
- Taxes (30-40%, but consult your tax attorney)
- Business expenses (like rent, utilities, computers and furniture)
- Billable hours (will you work 40 hours a week, part-time, only on weekends, etc.)
If you divide your total expenses (first three bullets) by
your billable hours, you have a baseline hourly rate you should charge. More on setting
your rate.
Why You Need a Business Plan
Aside from the issue of people taking your business more seriously, business plans can also help you obtain financing and get additional customers. The plan helps you solidify exactly what you're reaching for with your business and should help show the weak spots and where you'll need help.If you're using the business plan to obtain funding, you'll need to do a lot of research on your financials. Banks and venture capitalists don't fund "best guesses". But if you're going to start your business out of your living room, then you can be less rigorous. But the more research you spend in determining the financials the more likely your business will be a success.
Sit Down and Do It Now
If you really want to have a business in Web design, then writing a business plan won't hurt you. And it might focus your thoughts on the matter. I had one friend who had been desiging Web pages for three years when he wrote up a business plan. He realized from that plan that the reason he wasn't doing as well has he had hoped was because he couldn't charge enough to cover all his expenses as a full-time designer. So, he scaled back his freelance hours to part-time and got a part-time maintenance designer job. He was able to raise his rates because he didn't need the work as badly and was able to go back to full-time freelancing at the new higher rate in only a few months. If he hadn't written out his business plan, he would have just continued to under bid and barely make ends meet. It can work for you too.
7 Business Advantages of Responsive Web Design
07-02-2013
What
is Responsive Web Design?
Responsive design is a web design
and development technique that creates a site or system that reacts to the size
of a user’s screen. Responsive design will optimise a user’s browsing
experience by creating a flexible and responsive web page, optimised for the
device that is accessing it.
There has been a distinct audience
shift towards mobile browsing and responsive design represents the simplest way
to reach users across multiple devices and ensures a seamless user experience.
2013 has been hailed as the ‘Year of Responsive
Design’, and with increasing preference of readers to read news online
across multiple devices (i.e. tablets and smartphones), responsive design is
becoming increasingly important
Time
Magazine has a good example of how responsive design changes to fit
the screen:
Increasing
your reach to tablet and mobile audiences
Increasing use of the internet and
proliferation of web applications on tablet and mobile devices has been the
driving force behind this development. Traditionally users would be
re-directed to a device specific site (e.g. mobile), but responsive design
means one site can be implemented across devices.
Tablet sales are expected to exceed
100 million this year, meaning that responsive design has never been so
important for those looking to optimise their online content. Indeed, some
Byte9 sites are already experiencing up to 40% traffic from tablet and mobile
devices, a strong commercial imperative to accommodate the smaller screen size
in a unified design.
Increase
sales and conversion rates
Another benefit of responsive design
is that the user has an improved site experience as there is no need for
redirection, use of standardised Style Sheets (CSS) across devices and unified
design approach will also create a consistent look and feel. Consistent
user experience will have a positive impact on your conversion rates as people
are familiar with navigation and site or system use across devices.
Responsive design removes some of the barriers that having multiple sites can
present, i.e. in functionality, performance and consistent look and
feel.
Consolidate
your analytics and reporting
A single responsive site means that
you no longer have to track user journeys, conversion paths, funnels and
redirections between your sites. Site analytics tools like Google Analytics are
now optimised to handle multiple devices and responsive reporting. All of your
tracking and analytics will continue to function and be condensed into a single
report, allowing for easier monitoring and analysis.
Increase
your visibility in search engines
Responsive Design means you can
manage one website with a single set of hypertext links; therefore reducing the
time spent maintaining your site. This allows you to focus on link outreach
with a consolidated Search Engine Optimisation (SEO) strategy. SEO campaigns
can be time consuming and costly, but by creating a responsive site, all of
your efforts can be focussed on a single site, with unified strategy and
tactics across devices.
Content is vital in SEO, good
quality content which is regularly released improves your search engine ranking
page positioning, therefore a further advantage of responsive design is that
fewer resources can be wasted in low-level duplication of content across sites,
the content need only be applied to a single site, increasing your chances or a
higher search engine ranking.
Additionally Google suggest (which
Byte9 analytics can confirm) that mobile optimised, responsive sites are
featuring prominently in localised search results. This is obviously of huge
significance to high street and online retailers, amongst other burgeoning mobile
use cases.
Save
time and cost on mobile development
A primary benefit of adopting a
responsive design is that it takes less time than creating an additional
stand-alone mobile site, which has been the traditional approach. Testing
across a number of websites also increases your development, support and
maintenance overhead. As styles are re-used and optimised by device
standardised testing methodologies can also be used.
Save
time and cost on site management
Clients will also find it much
easier and less time consuming to manage and maintain a single site, with
much less content to manage. Additionally a single administrative interface can
easily be optimised, using layout and workflow tools to manage the correct
content, or site templates that are being used for different
devices. Business logic can be applied such that the overall multi-device
experience can be significantly enhanced within a single administration, like
Blaze CMS.
Within Blaze CMS, for
example, editorial users are marshalled to produce the requisite content,
appropriate for each device screen size, therefore maximising the benefit and
minimising what can be a huge editorial administrative overhead with separate
sites for mobile.
Enhance
user's offline browsing experience
Responsive design allows site owners
to deliver quality content to audiences across devices, the offline browsing
capabilities of HTML5 mean that sites can be easily accessed ‘on the go’. As
HTML5 enabled tablets and smart phones proliferate this will become
increasingly important. Email newsletters, and content contained in
hybrid HTML5 web applications will increasingly be consumed on the move and in
the absence of an internet connection.
Conclusion
Responsive design allows you to stay
ahead of the trend. As the demand for media rich mobile internet and apps is
burgeoning, several important implications must be addressed; development and
maintenance costs, visibility in search engines and better conversion rates. It
is these factors combined with a unified approach to design that will be
beneficial for all stakeholders.
With the increase in Tablet sales
and smartphone device use exploding, responsive design is key to keeping up
ahead of your competitors and establishing market share; content consumption on
mobile devices will only continue to balloon as 2013 progresses.
Advantages of Hiring Web Design Company from India
|
|
|
Everybody knows the importance of
an attractive business website which helps in promoting a business worldwide
in the most effective manner. An aesthetically appealing website not only
helps in increasing number of visitors on business website but also increases
sales and business opportunities. To get an attractive website designed, you
need to hire a web design company offering web design services which can take
your business to new heights. Throughout the world, India is well known for
providing affordable web design services and outsourcing web design services.
Web design companies in India hire best web design experts who not only
design aesthetically appealing websites but also can provide well functional
websites which are user friendly and SEO friendly too. The Indian web
designers have been successful in providing efficient and affordable web
design services with prompt customer support. Besides being affordable and
efficient, Indian web design companies offer other benefits which are given
below:-
Time Saving
Hiring a web design company from
India, saves lot of your time because you don’t have to constantly monitor
what they are doing. The web designers India, complete all the process of web
development and provide daily updates about what they have done with detailed
reports from their side. They also provide scope of work before starting the
project which gives you an idea about the work done by them and you can
easily concentrate on your business.
Cost-effective Web Design Service
Cost is never a problem when you
are hiring a web design company from India. Web design companies in India,
offer web design services at a very affordable rate which you can never find
in any other web design company based worldwide.
Quality Web Design Services
Indian web design companies fully
understand the clients’ requirements and offer web design services based on
it. They design user friendly and SEO friendly websites including easy
navigation and multi browser compatibility.
Reliable Web Design Services
Web design companies in India are
experienced and knowledgeable enough to design a website using latest
technology. No matter, whether you require a static website, dynamic website
including ecommerce website, CMS based website, Joomla website, Magento
website or a Flash website, a web design company from India can provide
web design services free of errors and bugs which is appealing in design and
technically sound. A fast loading website which is great in looks can give a
good impression to the visitors and customers ultimately improving your sales
and ROI.
Timely Customer Support
If you hire a web design company
India, you are rest assured that you get timely and effective customer
support. The customer support executives and technical support staff are
always ready to solve your problems relating to your business web design.
After knowing all these
advantages, you would definitely like to hire web design company India which
will help you in achieving great success in business.This article is written
by Jigney Bhachech
- CEO of Opal Infotech.
|
 |
Web design
We do web design. What to say
about it?
Well, we like simple. We
don’t like fancy gizmos that slow down a page loading. We don’t like random
people appearing in front of a web page telling you quite how friendly a
customer service department is—especially when it isn’t true. We really don’t
like visiting a web page and being bombarded with music. (Unless it’s a music
site, but that’s just obvious.)
We’ve done sites in HTML and Flash,
and we currently favour WordPress. We’ve done content management systems and
we’re developing ecommerce.
We could go on. But we think you’ll
get a better idea of what we do, and what we do well, by visiting sites we’ve
done for other people. Click on the icons to visit.
A stongly design-led site for the
Luxembourg-based architectural lighting consultancy Illuminance.
The clients had a definite vision of how they wanted the site to look, and we
worked with them to make it a reality.
St Antony’s, Oxford’s most international
college, is raising funds for new buildings. We built the fundraising site for
them, working to a strict budget and a tight deadline, and have subsequently
refreshed the content now that the buildings are complete.
NB
Lighting Design, a consultancy specialising in residential lighting, came
to us to update their website. We’ve updated their website by adding a new
gallery—and later adding images of new projects—as well as introducing web
fonts and generally tweaking the code.
The Robertsbridge Group is a
sustainability consultancy whose founders have worked with some of the
world’s best-known organizations. When they launched, we produced a
brochure site in Flash; as they grew, we produced a new site based on WordPress
to reflect their need to add new content themselves.
We’re proud to have been chosen to
redesign the site for the excellent Na Mara in Gairloch. We worked
closely with the clients, who supplied their own photographs and button designs
which we integrated into the site, adding a hit counting package too.
We’ve built a site for Easan Beag Bed & Breakfast in
Gairloch. Working with the owners, we took the project from initial meeting
to site launch in under a week.
A site for the Gairloch-based band White
Lights. A simple site but with a distinctive look.
Incitatus is a specialist
recruitment company, appointing non-executive directors and board advisors. A
brochure site with an unusual—but still clean and simple—look. As an aside, we
also took many of the photographs featured on the site!
Chamberlain Wines, a specialist wine
merchant based in the south of England, supplies restaurants and individuals
throughout the UK. They came to us for a brochure site; we’re currently
developing their ecommerce site.
Boardroom Green is a wholly-owned
subsidiary of Incitatus, and specializes in providing companies with the people
who can give them the sustainability advice they need. We designed their
brochure site.
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Advantages of a simple web design
26 November 2012
Simplicity in web design doesn’t
necessarily mean a minimalist design aesthetic. Simple websites usually get rid
of all unnecessary elements from the design, code and content. There are many
minimalist websites that fit these criteria, however, there are plenty of those
that don’t. Minimalist website doesn’t always fit the definition simple. Now
let’s view those benefits that simplified website designs have got over
elaborate web designs.1. Easier to navigate and maintain. Simple websites don’t have excessive information. This helps navigation in two ways: firstly, such websites have got fewer pages and sections; secondly, the design doesn’t look that cluttered and the navigation elements can be found with less effort. If you see that usability of your website is very confusing and complicated, it’s essential to simplify the design. Here are some recommendations how you can simplify the navigation system.
- Make sure that your navigation system is consistent through the entire website;
- Use only one navigation menu;
- Dropdowns for navigation will clutter the design and make navigation very difficult. Incorporate the navigational elements into the site’s design. By doing so, you create a clear and simple navigation system.
3. It’s the content what the robots scan. Too many decorative elements on the site put the content on the background. That’s a bad practice. Content should be put to the forefront where the visitors as well as search engine robots can easily scan it.
4. Simple sites are easier to build. Aim to keep you code as simple as it’s only possible. Designing a website that’s got just a few web page templates is a very quick process. But make sure your website doesn’t only look simple but function in an effective and simple way too.
Simplify your website!
Get rid of all those unnecessary decorative elements that clutter the design. Many website designs contain a big number of decorative elements that actually serve no purpose at all. The elements that could be removed from the site are image borders, drop shadows, extra illustrative images.
Question importance of each element on the site. Take one more look at your design and check out whether you could combine certain elements. Maybe you could even combine styles to simplify the stylesheets.
Advantages of Custom Web Design
Custom Web Design offers many
advantages over using a template or pre-built solution. This article focuses on
how these advantages will help grow your business.
To start with the basics, when you
go to build a website you have an option of purchasing a pre built template and
adding your information, pictures etc into it. The obvious advantage here is
the reduced cost. However the main problem is that you are left with a website
that is not tailored precisely towards your business. Instead of creating a
website that will focus on your exact market, you find yourself trying to bend
a template to fit and in most cases it breaks in one way or another. While
there are fewer costs up front, in the long run this method will end up costing
more.
Here are some of the main advantages
of custom web design:
- Planning – Custom solutions start with a planning process to assure we are building the best solution for your company. In this brain storming process we generally will come up with ideas that were not previously thought of that will benefit the company.
- Custom fit – As mentioned one of the largest advantages is the ability to tailor your website and curate the aesthetics of the site exactly for your target audience.
- Unique – Your website will stand apart from competitors or any other website for that matter since it will be customized just for your company. Best of all, it’s all yours! You don’t have to worry about linking back to another site or having a competitor legally buy the same template.
- Professionalism – Let’s face it, we’ve all been to a website where things just look repetitive, cheap and overused. Most likely they have been. Your visitors are going to make up there mind within a few seconds of landing on your website –having a professional design will strongly influence how they feel towards your company.
- Branding – Often times just sliding your brand into another template will backfire. We generally build the website around your brand so that it fits accordingly and is used throughout the site subtly.
- Control – Some templates only allow the end user to access certain portion of the site, with a custom solution we can make almost anything editable. This is vital to think about especially with items like navigation, blog, sub pages, side panels and more.
- Longevity – Designing a custom solution can almost guarantee you a longer lasting website. Custom web design does take longer to get out of the gate but it will last for years to come. If done right the upgrade will be much simpler next time around as well.
- Growth – Again, you are at the mercy of the template here. If it wasn’t built with scaling in mind in case you want to add eCommerce, integrate better social networking aspects, etc you could find yourself having to redo a generous portion of the template so that it fits.
Takeaway
Custom web design will cost more
initially but in the long run you will be saving costs and more importantly you
will have a custom fit solution that benefits your business leaps and bounds
above a previously designed template that was not tailored specifically for
your business.
Custom websites have become one of the
strongest assets a business can own.
strongest assets a business can own.
Technologies:
HTML
XHTML
CSS
Dreamweaver
Microsoft Expression Web
Microsoft Visual Studio
JavaScript
Video / Audio
Flash Animation
Flex
Actionscript
Adobe Air
Silverlight
Joomla
WordPress
XHTML
CSS
Dreamweaver
Microsoft Expression Web
Microsoft Visual Studio
JavaScript
Video / Audio
Flash Animation
Flex
Actionscript
Adobe Air
Silverlight
Joomla
WordPress
Advantage Internet Marketing creates
tailored websites using specialized skills sets, coupled with the most recent
technology trends. We use a variety of web design tools to integrate proven
marketing techniques to drive targeted traffic to your website, generating
leads and increasing sales.
Current technology trends have made
the use of website templates obsolete in terms of creating a successful and
profitable web marketing presence. Merely having a web presence does not assure
that you’ll have new customers land on your home page, eager to learn about
your products and services.
A high-quality website design will:
·
Increase traffic to your site
·
Keep visitors on your site longer
·
Convert them into customers
·
Encourage frequent returns
Significant aspects of a custom
design include:
·
Professional design
·
Ease of use
·
Good information about your company
·
Effective and clear call to action
Advantage Internet Marketing’s
unique custom web design is a multi-step process:
1.
We begin by first working closely
with our clients to understand who you are, what you do, and how you do it
2.
The next step is to develop a site
design that is professional, easy to use and results oriented
3.
We then implement the site from A to
Z, including:
o
Graphic design
o
Programming
o
Installation on server
Too often, websites lack the necessary elements to reach a
targeted audience, and they miss their mark.
To avoid this, we work closely with
our clients to get an in-depth understanding of their business, how they serve
others, what need their product or service meets, who they want to reach, the
message they want to portray and the geographical area they’re looking to
reach. Then, and only then, do we create a website that will pull in the target
audience, driving quality traffic to their site to produce the leads and sales
they’re looking for to grow their business.
Internet usage has skyrocketed in
the past decade, with approximately 80% of the population in the United States
now having Internet access. That translates into a huge market potential to be
tapped into by businesses owners who know how to reach their target audience.
However, it’s important to understand the differences by demographic groups to
allow you to harness the marketing potential of the Internet. Advantage
Internet Marketing does just that by using their in-depth knowledge to create
an effective and targeted website.
Let us help you grab the attention
of targeted Internet surfers and increase your market share.
Fill out the form
below to find out how a custom web design by Advantage Internet Marketing can
help your business grow.
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